It was an honor to assist La musa Awards Latin songwriters hall of fame master class, this time we got to hear from the experience of a great couple of up and coming young singer songwriters Mau y Ricky Montaner, sons of the very known superstar latin singer Ricardo Montaner, Superstar latin producer Motiff, and the Master Producer of all time the Salsa legend and Hit Maker Sergio George.
The master class was in a space created by Youtube and we began listening to a conference by some of the youtube members of the development of youtube in protecting songwriters rights, of how youtube is creating digital fingerprints of music in order to detect music an d pay out to the correct songwriters and publishing companies a very interesting conference specially if you are a singer/songwriter and have your youtube channel
Once the master class began, Rudy made an introduction of the speakers, and for anyone who didn’t know who they were they immediately recognized their work.
Sergio Mentioned that he initially did not want to get into music, his passion was for baseball, but do to the fact that he broke his wrist he could not pursue his baseball practice so he got into Music, at the moment it would seem like an unfortunate event, but that became a huge blessing in the future because thanks to that, he has created Mega Hit productions, and helped artists reach the top of their careers. So the first thing we learned from Sergio is to never underestimate the positive outcome of what may seem a negative event.
The Second thing Sergio mentioned was how he didn’t know how to dance quite well, but that he could remember when he was living in Medellin Colombia how people would get up and dance to a certain tune in a bar in “la Setenta” and how his focus when he made music was to create songs for people to get up and dance to. Something so small but that can make such a huge difference when producing a song.
The third aspect I want to mention was Sergio’s climb in the music industry. He mentioned how it took him 10 years to get his first important gig in production an 17 years after that he got his first recognition in the way he had initially envisioned. This shows young artists and producers who believe the climb to the top is quick and easy that its not, very few cases are overnight hits, most real life cases require hard work and perseverance to make it to the top.
Last Sergio mentioned how record labels have changed their screening process to find new talent, nowadays labels do not take risks and develop artists like before, now artists have to make a name for themselves and once social media “says” that they are good with millions of youtube views, twitter, Facebook, Instagram and snapchat followers, then labels will look to consider to make an investment in that artist.
Some of Sergios mega hits include Marc Anthony’s recent hit single “Vivir mi Vida” but he has produced so many hit songs that the list would just go on and on. To hear from Sergios experience was a definite honor as well as from all the other Masters who attended the Master class for the latin songwriters hall of fame
A beautiful story that came up in the conference that I would like to mention was that Alfredo Matheus was living with his parents after a divorce and he wrote the song “Que Precio Tiene el Cielo” and showed it to Sergio George, when Sergio showed it to Marc Anthony he liked it, so Alfredo got the news and he asked Sergio,”Ok so what do you and Marc want for the song, publishing, etc” something normal when superstars decide to sing your song and Sergio replied, “Nothing, take the money and buy yourself a home” a beautiful gesture from Sergio and not very common that shows you that success and humanity can go hand in hand.
As I said, an honor and blessing to learn from Sergio and his experience in his master class
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